I help purpose-driven brands and founders tell their story.

Whether that's creating strategic content for your thought leadership platform or defining your brand narrativeI bring an MFA-level approach to business storytelling.

I specialize in food and lifestyle brands, working with companies and founders who are building something meaningful and want their story told with depth and authenticity.

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Endorsements

“Alyssa is a creative powerhouse. She's got the one-two punch of storytelling and art direction all in one. Her writing combines emotional depth with respites of humor and she tops it off with a very strong sense of aesthetic and modern design. She supported our team through a brand redesign which encompassed brand strategy, targeting, redesign and new brand voice. While this was underway she created a great interim brand world to help transition the brand from old to new.”


CEO, Back to Nature Foods

“Alyssa is a master creative strategist who can take bits and pieces of ideas and turn them into a solid foundation. Her creative process feels almost therapeutic in both a collaborative and enlightening way. Her strategic thinking and writing refreshed our brand with a more emotionally engaging identity that aligned with both our business and creative goals.” 


Creative Director, The Honest Company

Of all the writers I worked with every issue, there were only one or two who I knew would deliver no matter the story topic, strategy, or timeframe. Alyssa is one of those rare writers. No matter what I throw at her she comes back with beautiful, smart writing that is a joy to read. Her finished product is always smart and insightful, it carries me to a place I didn’t expect, yet am so delighted to go. I am so grateful for the opportunity to work with her.”


Deputy Editor, Magnolia Journal 

“Alyssa has been a longtime partner, and for good reason. She’s down to earth and soulful, which makes for lovely writing and even better collaboration. Having that kind of dedication and expertise in a writer is invaluable.”

Deputy Editor Magnolia Journal